About North Avalon

Rugs with the substance to settle a room.

North Avalon makes handwoven jute and jute-wool rugs, designed in Australia, handmade in Kerala, brought to American homes. Our signature bouclé gives natural fibre uncommon depth and weight, with a point of view relaxed enough for everyday living.

Where the name began

From Avalon to San Diego.

Our family lived in Avalon, on Sydney's northern beaches, for fifteen years before moving to San Diego.

North Avalon takes its name from that first home, and its outlook from both coasts: natural light, open doors and rooms that are easy to live in.

North Avalon, on Sydney's northern beaches.
The Australian collection that began the North Avalon story in the United States.
A friendship behind the collection

Australian design, brought closer.

The collection began through a childhood friendship with Monique, founder of the Australian rug brand Zebra Home.

We bring her Australian-designed, handwoven rugs to the United States, sharing an appreciation for natural materials and the everyday rooms they belong in.

How they are made

Handmade in Kerala. Four generations deep.

Every North Avalon rug is handwoven in a single family workshop in Kerala, where the fourth generation now works the looms the business was built on. The jute is grown in the Ganges delta, spun in Bangladesh and woven by hand, with an SA8000-certified manufacturing partner, audited for fair pay and worker welfare.

Our signature bouclé rises to roughly half an inch, thick rows that give natural fibre shadow, dimension and genuine visual weight. There is no glued backing: what you see is the weave itself, front and back.

Handmade in Kerala
Four generations of experience
No glued backing
Signature bouclé · approx. ½ inch
Made for Tuesdays

For the days a home is simply itself.

Tuesday is chairs pulled out, shoes by the door and light moving across the floor.

We believe beautiful objects should belong to that kind of life, considered but unforced, substantial but never precious.

Rugs to live with, not live around.

Meet the collection

Bring one home.