{"product_id":"natural-area-rug","title":"Natural — Area Rug","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eUnderfoot, the Natural is all texture. Thick jute worked into a looping, curled bouclé, so the surface has genuine body rather than lying flat or printed. It comes in a warm, neutral tone that shifts with the light through the day and grounds a room without asking for attention, roughly half an inch of pile handmade in Kerala from 100% sustainable jute. At area size it has real presence, enough weight to lie flat and hold a full seating area with the front legs of the sofa resting on it, or to settle quietly beneath a bed or dining table. Handcrafted by a family workshop, and all the better for it: a rug made to be lived on, one that softens and settles with the years.\u003c\/p\u003e","brand":"North Avalon","offers":[{"title":"5' x 8' \/ 100% Jute","offer_id":46144407437448,"sku":"615-58","price":330.0,"currency_code":"USD","in_stock":true},{"title":"8' x 10' \/ 100% Jute","offer_id":46144407470216,"sku":"615-810","price":650.0,"currency_code":"USD","in_stock":true},{"title":"9' x 12' \/ 100% Jute","offer_id":46144407502984,"sku":"615-912","price":880.0,"currency_code":"USD","in_stock":true},{"title":"10' x 14' \/ 100% Jute","offer_id":46144407535752,"sku":"615-1014","price":1140.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0598\/7136\/3208\/files\/hf_20260626_232139_38c67e70-9001-41f7-aebf-e65d3be3ea50.jpg?v=1782944629","url":"https:\/\/northavalon.com\/products\/natural-area-rug","provider":"North Avalon","version":"1.0","type":"link"}